1. Too Many Kits, Too Little Time

It used to be simple: one home shirt per season. Maybe an away kit.
Now? Clubs release multiple designs every year — many barely worn before the next batch drops. The result? An endless cycle of production, overconsumption, and waste.

When shirts become throwaway items, they lose their meaning — and leave an environmental footprint that lasts far longer than the hype.

2. Fast Fashion = Fast Waste

Most modern kits are mass-produced using synthetic materials. When they’re thrown out, they don’t biodegrade. They sit in landfill. Or worse, they’re incinerated — releasing toxic emissions.

With the constant churn of new shirts, more and more end up unwanted — especially low-quality replicas made for fast sales, not lasting value.

3. The Value of Heritage

A football shirt should be more than a product — it should be a piece of history.
When you wear a classic kit, you wear moments: a final won, a player remembered, a story shared.

Fast fashion shirts, designed to be replaced in months, disconnect us from that heritage. Vintage and secondhand shirts do the opposite: they preserve culture, not just trends.

4. Choosing Better

The solution isn’t to stop buying shirts — it’s to buy better.
Choose secondhand. Choose vintage. Choose shirts that already exist, with stories that still resonate.

And when you do buy new — pick pieces you’ll truly wear and cherish, not just stack in the back of a wardrobe.